Ian has 30 years of experience helping organizations address their strategic challenges. He started his career with Price Waterhouse and following his MBA moved on to hold Partner roles in several well-known strategy and growth advisory firms. He has worked extensively in Europe, the USA, Gulf, and Asia and worked in 30 different industry segments with over 200 clients.
Ian is currently CEO of Strategy Global, a boutique advisory firm focused on helping clients in the areas of strategy, innovation and venture scale-up. Strategy has a presence in the UK, Europe, India and Brazil. As well as his business career, Ian has been active in the area of trekking and mountaineering in Nepal for over 30 years. He founded and successfully ran a small specialized trekking and climbing firm for many years, and worked with Expedition Himalaya as his in-country operator. He now works with Expedition Himalaya in an advisory capacity, giving advice both on international marketing and also on brand positioning. 

Ian has extensive knowledge of the Nepal tourism industry and deep connections to the mountain communities. He continues to visit and climb regularly in Nepal. For the last 15 years, he has been an active President of the High-Altitude Mountain Worker Welfare Association (HAMWWA). Along with HAMWWA, he has been involved with the Welfare Committee of the Nepal Mountaineering Association, working for the welfare of climbers, and delivering relief materials at difficult moments such as the earthquake and Covid-19. He is active in a variety of social impact activities and has worked on a number of school construction projects in rural Nepal, allowing hundreds of pupils to learn more comfortably than previously. Along with school construction efforts, he has personally supported underprivileged youngsters in their education and in reaching their goals.